Posted on December 5, 2017
The House and the Senate tax bills have the higher education establishment all in a-tither. Corporations, though, are happy; not so many colleges or their executives making over one million per year. And then there is the reauthorization of the Higher Education Act. All this will cause many sleepless nights as those in academia – most of them anyway – hate disruption. What’s an administrator to do? The best advice: complaint to your congressman or congresswoman. Do it now. Be proactive. And hope for the best.
Posted on November 30, 2017
Old news but now involving a new antagonist: the California AG. Does Mr Becerra want the publicity? Does he aspire to higher public office?
Posted on November 28, 2017
Yet another survey of higher education professionals, this time with financial staffers, indicates only half believe their institutions’ business models are sustainable. This Kaufman Hall survey echoes earlier predictions, first from management guru Peter Drucker then from Harvard professor Clayton Christensen, stating that colleges and universities will not survive in their present form, the brand-name schools excepted. Coupled with a dwindling target market – high schoolers – and negative media coverage concerning high costs and poor value (i.e., lack of jobs for graduates), it’s no surprise that many institutions have fallen 30% or so below enrolment targets.
It’s obvious to me, though maybe not to thousands of college administrations and trustees, that there’s a leak in the hull that’s letting in more water every day. It’s also obvious to me that there are three logical steps to take to plug the leak, so schools can regain steerage and resume their journey.
First, determine what you’re good at, what makes you different; your Silver Bullet. Find out by asking your current and former customers (students). Ignore your faculty’s opinion; they have vested interests and they aren’t customers. Use some marketing smarts, preferably from experienced third-party marketers, and position your key differentiator to attract those who want or need that Silver Bullet knowledge and credential. Above all, stop trying to be everything to everyone. No one is good at it.
Second, realize it’s 2017, not 1960, and add online courses and programs. Start with your Silver Bullet program. This will likely be the best investment – and smartest decision – you’ve made in decades.
Third, change the way you recruit potential enrollees. Buying names from the College Board is passé. If you don’t believe me take a hard look at your conversion rates. Use reputable lead generation organizations to target only the prospective student who meets your own specific criteria. Buying general interest leads (i.e., “I may be interested in college”) is a bad investment. Only buy leads that meet specific criteria. Now here’s where I plug my company: College Lead Exchange (coming soon) is the best example, I believe, of creating specific criteria that ensure the leads you invest in are for the type of people you want. To see how this works, go to www.CollegeLeadExchange.com and go through the no-cost-or-obligation process.
One more thing. Realize you’re running an organization whose product is education, and don’t restrict access to the 18-23 age group, or to specific religious denominations or sexes. Open your eyes to adult learners. They want knowledge and credentials, not sports teams, Greek life and climbing walls. And they’re likely to pick and choose what they will buy while paying sticker price. And that’s good.
Posted on November 27, 2017
“There are two ways to look at America’s college-for-all movement. On the one hand, it represents a rare policy success: Today, 90 percent of high school graduates enrol in college within eight years of graduating from high school, up from 45 percent in 1960. On the other hand, it serves as a cautionary tale about the unintended consequences of even the best-intentioned policy initiatives: Many of these students leave college before finishing a degree or credential—only 15 percent of community college students earn a bachelor’s degree within six years of enrollment—to an unfriendly job market, already saddled with crippling student debt.”
Posted on November 20, 2017
“The slow-to-adapt nature of higher education is falling behind the needs of both students and the workforce, and therefore isn’t really helping anyone”
Posted on November 13, 2017
Posted on November 6, 2017
Changing demographics have colleges tapping into new populations to bring students to campus
Posted on October 30, 2017
My dad is in his mid-40s and lost his job several weeks ago. Since his unemployment compensation and severance pay doesn’t allow him to retire, he and I began discussing his options. We talked about his experience and expertise and which companies might need someone like him. He put in a few applications but never heard back. We also talked about getting him retrained but we weren’t sure what he should be retrained for. He and I thought it might help if he took an online psychological test to use as a guideline. Dad took the test, which suggested a handful of occupations that would suit his personality. We looked at each, did some research, and targeted business, specifically accounting.
While dad took some accounting classes years ago he only remembered debits, credits, and that assets and liabilities/stockholders equity should balance. And he wasn’t even sure about that. He said what the heck, why not go back to college and get an accounting degree online. College credits he had earned years ago might be transferable and he might get some credit for his experience.
We came across whatsbestforme.com in a Google search, dad filled out a short form specifying what he was looking for in a school and in a program, and amazingly four colleges contacted dad within days. Two offered grants and scholarships, dad chose one and applied, was accepted, and he starts online classes in two weeks.
I asked him why he didn’t want to go to a local college. He said he wasn’t interested in wasting time driving to and from school, and sports and socializing didn’t interest him. He was only interested in gaining the knowledge and credentials necessary for his new mid-life career as an accountant. I think I’ll get him a backpack for the books he’ll need anyway.
OPINION: Most single moms who enter college don’t finish; here are four ways to reverse this shocking trend
Posted on October 23, 2017
For parents – but particularly single parents – the challenges of finishing or returning to college are immense. But the lifetime impact is extraordinary…on the parent and their children.
Posted on October 16, 2017
Perhaps the most pressure-filled job at a smaller, lesser-known college or university is that of admissions representative. It is up to these hard workers to ensure that enrollment goals are met so the institution can pay its bills…and in many cases, survive. But there are challenges each semester or, for some, rolling cohorts, and they constitute reasons to hate the job.
- The marketing department, if there is one, doesn’t bring me enough good leads.
- A minority of the leads I’m given answer – or return – my calls or email.
- Prospective enrollees think our tuition is too high.
- People thinking about enrolling are afraid to take on debt.
- Too many applicants I bring in are rejected by my boss.
- Administrators blame me for not attaining unrealistic enrollment goals.
- My school is afraid to try new things; they’ve been doing the same thing for years and it’s not working anymore.
High turnover by admissions reps is an accepted fact in higher education and many of these seven reasons are the reason why. Can their situation be improved? Maybe, especially by some of the new things now available to colleges and universities that need to recruit more students. Perhaps the most radical is what some are calling “match.com for colleges and students.” It’s a free online platform where those thinking about enrolling in college register with their preferences and colleges looking for those type students invite the registrants to enrol. The site for schools is CollegeLeadExchange.com and the site for students is WhatsBestforMe.com. Both sites are being introduced in September 2017.