One-third of private institutions experiencing pronounced declines in enrollment and revenue is something Moody’s warned us about a while back. The wealthy privates or the state flagships don’t need my advice, but I have some common-sense advice for all colleges and universities that are seeing enrollment and revenue decline. It is time to change the way you recruit students and it’s time you focused on your differentiator. Don’t have a differentiator? You’d better create one. Soon. And if you don’t know how to improve the way you recruit students, try this