Perhaps the most pressure-filled job at a smaller, lesser-known college or university is that of admissions representative. It is up to these hard workers to ensure that enrollment goals are met so the institution can pay its bills…and in many cases, survive. But there are challenges each semester or, for some, rolling cohorts, and they constitute reasons to hate the job.
- The marketing department, if there is one, doesn’t bring me enough good leads.
- A minority of the leads I’m given answer – or return – my calls or email.
- Prospective enrollees think our tuition is too high.
- People thinking about enrolling are afraid to take on debt.
- Too many applicants I bring in are rejected by my boss.
- Administrators blame me for not attaining unrealistic enrollment goals.
- My school is afraid to try new things; they’ve been doing the same thing for years and it’s not working anymore.
High turnover by admissions reps is an accepted fact in higher education and many of these seven reasons are the reason why. Can their situation be improved? Maybe, especially by some of the new things now available to colleges and universities that need to recruit more students. Perhaps the most radical is what some are calling “match.com for colleges and students.” It’s a free online platform where those thinking about enrolling in college register with their preferences and colleges looking for those type students invite the registrants to enrol. The site for schools is CollegeLeadExchange.com and the site for students is WhatsBestforMe.com. Both sites are being introduced in September 2017.