Who we are

We are a team of experts from the worlds of higher education, business and digital media. Our mission is clear and simple: To refine one of the most expensive, time-consuming and out-of-date processes in postsecondary education by creating an integrated platform that works for schools and students.

An Open Letter from Our Founder:
Why We Started College Lead Exchange

We created College Lead Exchange to address recruitment issues that frustrate college executives on a daily basis.

One of the first things we did was talk with executives and administrators about what they want and need in a recruitment solution and prospective enrollees about their greatest frustrations in this process. The result is an integrated platform – CollegeLeadExchange.com for schools and the student-facing WhatsBestforMe.com – that addresses these real-world issues and challenges.

For example, government data tells us that tens of millions of people are actively considering a life change – career, family, financial or educational – and many need a way to connect with the school that best matches their interests, skills, strengths, goals and dreams to get the degree or professional certification they need or want. And, yet, despite the size of this intent-based economy, Moody’s Research tells us that some 1,200 institutions are facing a 30% decline in enrollment AND income in this school year alone; representing an existential threat to their very existence. And other institutions fear they are next.

Our Exchange is striking an evocative chord with both school and student. We help reduce the kind of inefficiencies, redundancies and, frankly, outdated approaches to recruitment and communication, that prospective students, school leaders and executives tell us they need.

Frankly, if this had existed during my tenure as Chairman and CEO of Andrew Jackson University I would have been the first to sign on to a solution to our intrinsic recruiting problems.

L. Joseph SchmokeFounder and CEO, University Research & Review LLC

Our Executive Team

  • L. Joseph Schmoke, Founder > Bio

  • Jerry Israel, Ph.D., Co-founder > Bio

  • Barry Layne, President > Bio

  • Jay John Hellman, Ph.D., M.S., Vice President, Strategy> Bio