WhatsBestforMe, Inc. Launches Higher Education’s First Student Recruitment Platform to Match Learners of All Ages with Appropriate Post-Secondary Schools

Posted on October 9, 2018

Founder and Team’s Intent is to Disrupt Decades-old Student Recruitment Paradigm

BOCA RATON, Fla., Oct. 09, 2018 (GLOBE NEWSWIRE) — WhatsBestforMe, Inc. unveiled today its revolutionary new online-based higher education student recruitment platform, one that allows higher ed institutions to identify candidate profiles and acquire them in a fast, efficient and exclusive manner.

The platform is comprised of three elements: the college recruitment-focused www.CollegeLeadExchange.com; the prospective student-facing www.WhatsBestforMe.com; and www.BestValueColleges.org, a site dedicated to assessing and recognizing schools beyond existing rankings services.

The announcement was made by WhatsBestforMe, Inc. founder and CEO, L. Joseph Schmoke, and Barry Layne, the company’s COO/CMO.

“Admissions offices within higher education are spending billions a year on a process that has not changed much in a half-century,” said Schmoke. “I’ve spent decades starting companies that disrupted legacy processes and industries, and student recruitment is the process that needs change now.”

CollegeLeadExchange.com is a dynamic, cloud-based platform designed exclusively for schools to connect with prospective students. Schools register on the platform, specifying student traits and interests; that data is then matched with prospective enrollees who have indicated those same interests.

Student-facing WhatsBestforMe.com, a mirror image to CollegeLeadExchange.com, provides students the platform entry point to register their targeted educational goals. Recruiters then have immediate access to these high-intent candidates.

“Over the last two years, thousands of prospective students told us what they want from an institution and how to be noticed by schools that meet their needs,” said Layne. “Nearly 100 higher education marketing and recruitment professionals also told us what kind of students will best fill their programs and what they want to know about them before they make direct contact. It is that combination of first-party data from both prospective students and schools that helps power our dynamic and efficient platform.”

The BestValueColleges.org platform introduces students to schools that the company’s advisory and review team deemed to be award-worthy based on academics, costs, quality of life, and student feedback.

ABOUT WHATSBESTFORME, INC.
WhatsBestforMe, Inc. is a Boca Raton, FL-based student/college connection company that enables prospective enrollees to register with its proprietary platform  www.WhatsBestforMe.com and colleges to do the same at www.CollegeLeadExchange.com, where they can identify candidate profiles and acquire them in a fast, efficient, exclusive manner. It also supports www.BestValueColleges.org, the leading independent award program in higher education.

Jim Boyle
jim@boylepublicaffairs.com
571-213-3979

Select the college enrollee profiles that are most likely to convert to a start, then shop online for leads that match your selected profile. Do it when you need leads. No contracts and no minimum. No, we’re not kidding.

Posted on September 26, 2018

“After listening to lead vendors pitch to me several times a week for over five years, none of which converted as promised, I decided to create a lead source that I’d have given my right arm for back then,” said former private university CEO Joseph Schmoke. “Fortunately, I met a long time digital marketing executive, Barry Layne, who suggested we look at what was being done in other industries and adapt it for the higher education marketplace.” That led to the creation of higher ed’s first platform designed to effortlessly serve admissions departments at the thousands of US-based colleges and universities that want to increase enrollment and revenue.

Borrowing ideas from the likes of match.com, eBay and other online transaction and matching services, Schmoke and Layne developed College Lead Exchange. This pioneering service does away with some of the irritating requirements set by traditional lead vendors. Layne says schools are not required to sign contracts. A college does not have to buy a minimum number of leads each month. “Buy what you want when you want. Buy one, none or a hundred. Once a day, once a month, or a few times a year. It’s up to the admissions team,” Schmoke said.

Maybe the best feature, according to Layne, is the ability to determine an admission team’s ideal enrollee profile, see if there are lead files in College Lead Exchange’s dynamic database that match the profile. The admissions officer can buy whatever number, at the stated prices, that the team needs to meet its enrollment goals. “The admissions team can change their criteria at will, online, twenty-four hours a day, seven days a week,” Layne commented. He also said that to simplify financial arrangements, College Lead Exchange will offer automatic credit terms and bill the school on a net-30 basis.

The objective is to make it easy, simple and fast to obtain good leads at a fair price when you need them, said the College Lead Exchange founders. Schmoke uses an analogy that most people quickly grasp. He says “Say you are at home and you’re hungry. You know there’s nothing in the fridge or the cupboard, or what’s there you don’t want, so what do you do? You probably go to the grocery store, pick exactly what you want, buy it, and make something that satisfies your hunger. Same thing with College Lead Exchange. Only with the kind of leads you want instead of food.”

Schmoke and Layne know that this new service will take some time to be fully accepted by college and university admissions staffs. It’s very different from what these staffs have worked with for decades, and to many in higher education change is threatening if not frightening. “But there will be those who immediately see the advantage of this new platform and will step forward and incorporate it into their operations,” Schmoke suggested, “and we will do everything possible to help them benefit from its use.”

College Lead Exchange can be browsed for free, and admissions staffers are encouraged to register and see how many leads currently meet their criteria. Beginning in October lead inventory will change daily. There’s no cost or obligation to check it out, and Layne says “Come on, tell the platform what kind of leads you’re looking for. You don’t have to buy any.” www.collegeleadexchange.com

College Lead Exchange is part of the WhatsBestforMe, Inc. group of companies, which includes www.whatsbestforme.com and www.bestvaluecolleges.org and is headquartered in Boca Raton, Florida in the Research & Development Park at Florida Atlantic University. They can be reached at 561-877-0071 or info@collegeleadexchange.com