Interesting summary by Inside Higher Ed regarding a recent Council of Christian Colleges and Universities meeting in Washington

Posted on February 14, 2019

Presidents of faith-based institutions of higher learning, including Mormon, Jewish and Muslim leaders, found they have common cause in defending the value and uniqueness of a faith-based environment and education. While I think their tone may have been a bit too defensive, the reality is that they have been under fire by many liberal organizations. The chief complaints by these outsiders, it seems, are the anti-gay attitudes (I won’t elaborate here) and limits on free-thinking by faculty imposed by many Christian colleges and universities. Stands taken by evangelical institutions especially tend to rouse the liberals. Requiring students to sign pledges that they will not have premarital-sex contradicts human biological tendencies, many argue. Maybe so, but here’s the rub: No one forces students to enroll in these institutions, and if they do enroll and soon feel out of step with progressive thinking – or their own sexuality – I am not aware of anyone being chained to their dorms or desks to assure their purity.

While it’s not Moses parting the Red Sea, the divide between traditional secular colleges and universities and those that are faith-based, appears to have widened over the past decade. Falling enrollment for many is a real threat as traditional feeder systems gradually diminish; Catholic prep schools, mostly in urban areas, for example, have all but disappeared. Much the same thing has happened to Presbyterian, Lutheran and other Protestant sects. Many of these schools are small – less than 10,000 students – and do not have the budget for modern marketing techniques, plus they tend to put people in charge of marketing that have little or no relevant experience. The result is falling enrollment and diminishing revenue while expenses keep increasing. The solution to this dilemma for many is to embrace proven digital marketing techniques; that’s one of the reasons my organization developed College Lead Exchange, an open, easy to use online platform where colleges have access to prospective enrollees whose profiles neatly fit with each school’s target student.

It should be of interest to faith-based schools that another component of my organization has for the last seven years examined over fourteen hundred colleges and universities while we looked for good, reasonably priced but little-known colleges and universities ( For 2018-19 we selected thirty-eight faith-based schools as Best Value Colleges. Key to final selection is the requirement that more than sixty-five percent of a school’s students and alumni must have positive comments about the school, it’s environment, faculty and fellow students. As a result of our research, it is very obvious that there is a place for faith-based institutions in the American higher education landscape.  Families and students who feel comfortable in a God-centered environment should have places to go to further their education without feeling threatened or uncomfortable. Similarly, those who are part of the LGBTQ movement or mindset should be free to choose a college that supports their way of thinking. There are good reasons why faith-based schools are an important part of America’s higher education landscape. I only hope that their administrators open their eyes to proven digital marketing techniques in time to preserve their institutions.

Inside Higher Ed’s article can be found at

College Lead Exchange can be accessed at


M.B.A. Applications Decline at Top Elite Schools

Posted on February 4, 2019

Applications to American M.B.A. programs went down for a 4th straight year, with even exclusive universities beginning to show signs of struggling to entice young professionals out of the solid task market.


For the very first time in almost a years, winding down interest in the conventional master of business management level hit organisation colleges that draw the most applications, consisting of Harvard and also Stanford universities, according to a survey of 360 colleges by the Graduate Administration Admission Council, a not-for-profit that provides the GMAT admissions examination. Those top-tier programs were till lately believed to be immune to the shakeout plaguing less-prestigious programs.


Americans have encumbered even more university financial debt than ever, as well as they have actually expanded progressively hesitant to leave work for a year or more to go after one of the country’s most costly levels, school managers state– particularly as the economic climate has enhanced. In feedback, colleges recently have actually released less expensive, extra versatile or more tailored master’s levels in hot locations such as information scientific research as well as supply-chain administration.

In the application year finished this springtime, U.S. organization institutions got 140,860 applications for programs consisting of the typical two-year M.B.A., down 7% from the previous year, GMAC data shows.


Till lately, international trainees had actually been an intense place for U.S. service schools. Now, foreign students face steeper hurdles to obtaining job visas after college graduation, leading less to put on U.S. institutions, university administrators say.


Total applications dropped extra dramatically this year than in 2017 as international pupils submitted 11% less applications this year. Applications from UNITED STATE candidates dropped 2%.


The decrease in M.B.A. candidates hadn’t impacted top company institutions until now, also as smaller sized programs such as those at the University of Iowa as well as Wake Woodland College shut their front runner two-year programs citing weak demand. A handful of large, top-tier M.B.A. programs such as Harvard Company College and also the University of Pennsylvania’s Wharton Institution in 2014 received a little bit majority of all business-school applications, according to recent GMAC information.

Harvard Company College obtained 9,886 applications for this autumn’s going into course, down 4.5% from in 2014– the biggest decrease because of 2005. Applications to Wharton dropped 6.7% to 6,245. At Stanford’s Graduate School of Company, they slid 4.6% to 7,797. Such top schools are still receiving many more applications than they can accept, however, the declines mark a turnaround after years of growth.


” People are assuming, ‘Oh my gosh, if the top is struggling to locate applicants, what are the rest of us going to do?'” said George Andrews, supervisor of admissions at Rice College’s Jones Graduate College of Service, which saw a 27% drop in full-time M.B.A. applications to 587 this year.


Agents of Harvard and also Wharton declined to comment. A Stanford spokeswoman claimed that the number of applicants will certainly vary from year to year, yet that an M.B.A. degree, as well as the Stanford experience, continue to be beneficial.


The M.B.A. was as soon as considered a requirement for climbing the monitoring ladder at several major American corporations. Yet as trainees have looked for much shorter and also more customized levels, applications have actually been spread across a broader range of institutions and kinds of organization levels, additionally weakening the M.B.A.’s hang on differentiating high-performing talent to companies.


GMAC’s survey this year included a document 1,087 business-school programs, including 571 M.B.A. programs. In 2015, it consisted of 641 company degrees, 426 of them M.B.A. programs.


” The growth of new M.B.A., as well as master’s programs throughout the country, has actually been enormous,” Mr. Andrews said. “Are there really enough students to load all these colleges?”


Sangeet Chowfla, GMAC’s president and president, said it is feasible business-school applications are bad as the UNITED STATE economic climate approaches its optimal and also can rise once more in the next economic crisis. But more competitors from high-caliber colleges in Asia and also Europe, integrated with the Trump administration’s heightened analysis of job programs for worldwide students, can continue to press American organization institutions, he stated.


Worldwide, the number of M.B.A. applications was flat from 2017, partially due to a rise in pupils wanting to pursue their levels in Europe and Asia, according to the GMAC study. Applications rose 8% to institutions in Canada and also 9% to schools in East and South Asia.


Soojin Kwon, admissions supervisor of the permanent M.B.A. at the College of Michigan’s Ross College of Service, said that in spite of a 9% decrease in applications in 2018 at the college, she anticipates extremely rated programs will recoup from the current dip. These M.B.A. programs “offer accessibility to tasks with eye-catching firms as well as great wages, with a solid alumni network. That’s what pupils are getting,” she claimed.


Smaller sized institutions likely won’t be so lucky, she included. “Students are wondering about whether the worth deserves it, as well as if they can, in fact, get work after that,” Ms. Kwon said.