Financial woes continue to plague colleges of all sizes

Posted on September 11, 2017

One-third of private institutions experiencing pronounced declines in enrollment and revenue is something Moody’s warned us about a while back. The wealthy privates or the state flagships don’t need my advice, but I have some common-sense advice for all colleges and universities that are seeing enrollment and revenue decline. It is time to change the way you recruit students and it’s time you focused on your differentiator. Don’t have a differentiator? You’d better create one. Soon. And if you don’t know how to improve the way you recruit students, try this

New approach to improving student recruitment at smaller colleges

Posted on September 5, 2017

Each year many of America’s three thousand smaller colleges face increasingly difficult challenges in recruiting students. Limited marketing budgets, coupled with – in many cases – limited marketing experience, are drawbacks directly affecting the ability of institutions to attract students. And the turnover in admissions personnel doesn’t help either. Continue reading

How the Liberal Arts Help Veterans Thrive

Posted on August 28, 2017

Liberal arts help veterans thrive? Come on! I’ve seen far too many apologists – or should I say defenders – for the liberal arts recently. Let’s take a different point of view. First let’s look at the ages of these students. They’re not kids looking for the thrill of the “college experience”; they’re adults who have been through some serious maturing processes. Put into another college, for example a school teaching STEM subjects, and veterans would thrive there. They are serious about outcomes and generally not looking for a mate or a fraternity lifestyle. It’s all about the veterans, not the liberal arts.

Square Pegs and Round Holes: Why Success in Online Education Requires a Specific Strategic Approach

Posted on August 21, 2017

Of course, online learning should take a strategic approach somewhat different than the classroom model. Clayton Christensen (if you don’t know who he is Google him) has studied why some big companies’ new divisions fail and some prosper. The key, he says, is that those that fail are the ones that are shoehorned into an existing business model, rather than those that have separate management processes and budget. Institutions of learning, higher or otherwise, would do well to heed Christensen’s findings. Make your online learning efforts as free from the current hierarchy as possible.

The Old Student Recruiting Tools Don’t Work Anymore

Posted on August 14, 2017

College enrollment is down. It has fallen each of the last several years. Why is this happening? It is a combination of things, but the biggest problem might be that tuition costs have risen dramatically over the last two decades. The median cost at state schools in the United States is roughly $25,000 annually. At private schools, it is double that. People either cannot afford to go, do not want to be saddled with student loan debt until retirement, or do not want to spend the money in the first place. Continue reading