7 Reasons Admissions Reps at Small Colleges Hate Their Job

Posted on October 16, 2017

Perhaps the most pressure-filled job at a smaller, lesser-known college or university is that of admissions representative. It is up to these hard workers to ensure that enrollment goals are met so the institution can pay its bills…and in many cases, survive.  But there are challenges each semester or, for some, rolling cohorts, and they constitute reasons to hate the job.

  1. The marketing department, if there is one, doesn’t bring me enough good leads.
  2. A minority of the leads I’m given answer – or return – my calls or email.
  3. Prospective enrollees think our tuition is too high.
  4. People thinking about enrolling are afraid to take on debt.
  5. Too many applicants I bring in are rejected by my boss.
  6. Administrators blame me for not attaining unrealistic enrollment goals.
  7. My school is afraid to try new things; they’ve been doing the same thing for years and it’s not working anymore.

High turnover by admissions reps is an accepted fact in higher education and many of these seven reasons are the reason why. Can their situation be improved?  Maybe, especially by some of the new things now available to colleges and universities that need to recruit more students. Perhaps the most radical is what some are calling “match.com for colleges and students.”  It’s a free online platform where those thinking about enrolling in college register with their preferences and colleges looking for those type students invite the registrants to enrol.  The site for schools is CollegeLeadExchange.com and the site for students is WhatsBestforMe.com. Both sites are being introduced in September 2017.


Why did one-third of American colleges miss their enrollment goals?

Posted on September 25, 2017


We hear so much about students fearing their college application will be rejected. But we don’t hear too much about colleges being rejected so to speak by prospective enrollees who simply don’t apply to certain schools. The brand name and flagship schools have an oversupply of applicants while the lesser known schools go begging. Why is that? Continue reading

Financial woes continue to plague colleges of all sizes

Posted on September 11, 2017

One-third of private institutions experiencing pronounced declines in enrollment and revenue is something Moody’s warned us about a while back. The wealthy privates or the state flagships don’t need my advice, but I have some common-sense advice for all colleges and universities that are seeing enrollment and revenue decline. It is time to change the way you recruit students and it’s time you focused on your differentiator. Don’t have a differentiator? You’d better create one. Soon. And if you don’t know how to improve the way you recruit students, try this http://ow.ly/vCVd30drGax


New approach to improving student recruitment at smaller colleges

Posted on September 5, 2017

Each year many of America’s three thousand smaller colleges face increasingly difficult challenges in recruiting students. Limited marketing budgets, coupled with – in many cases – limited marketing experience, are drawbacks directly affecting the ability of institutions to attract students. And the turnover in admissions personnel doesn’t help either. Continue reading