First-Generation University Adult Learners and the Choice of an Online Learning Model

Posted on January 14, 2019

“It was only natural, given this background, that the development of an online learning model aimed at leveling the playing field was the focus of my effort over the past several decades. Assessment, experimentation, and implementation of new ideas were used to continuously improve a comprehensive learner-focused model that helped 16,000 adult students to successfully achieve their educational goals and to increase their economic opportunities.”


President Speaks 2018: 5 big issues higher ed leaders faced this year

Posted on December 20, 2018

“The student body is changing, and that’s requiring colleges to respond with new and innovative paths to completion. Our regular President Speaks column gives higher ed leaders the opportunity to sound off on these and other matters to help shed light on the issues affecting colleges across the country as well as others that are more isolated. ”

We need a GI Bill for cyberskills at the college level

Posted on December 17, 2018

Colleges and universities are in crisis mode.

The digital age continues to transform disciplines—dissolving some, and merging and reconfiguring others.

Yet a highly trained and college-educated workforce, one grounded in the ethics of how to best harness new technologies to benefit humanity, is needed more than ever to tackle issues such as cyberwarfare and artificial intelligence.

You’ve Heard the Conservative Case Against Higher Ed. But Have You Read the Novel?

Posted on December 13, 2018

Jake Rivers is a military veteran and a college student who believes Keynesian economics is ludicrous, Antifa are wannabe political dissidents, and the only thing that stops a bad guy with a gun is good guys with more firepower.

If Rivers sounds like a stereotype, he is. He’s the fictional hero of Trigger Warning, a novel released in August but only recently making the rounds on Twitter. Written by William W. Johnstone and J.A. Johnstone, the 384 pages are a fictionalized screed against the right’s favorite stereotypes about the politically correct college campus: pronoun policing, Antifa run amok, and sexual paranoia.

MBA enrollment is down again. What’s the future of the degree?

Posted on December 6, 2018

“It’s almost impossible to drive down the interstate, walk through an airport or surf the web without seeing advertisements for a master of business administration degree. And there’s good reason: At many colleges and universities, the traditional graduate business degree has fallen on hard times. So schools are recruiting potential students everywhere.”


College Lead Exchange Launches to Address Need for Smarter Student Recruitment

Posted on December 4, 2018

BOCA RATON, Fla., Dec. 04, 2018 (GLOBE NEWSWIRE) — College Lead Exchange, a division of WhatsBestforMe, Inc. and the higher education world’s first cloud-based, SaaS, self-service platform to match prospective students and the schools most likely to admit them, was formally launched today, following a testing period involving thousands of students and nearly one hundred schools.

“College Lead Exchange is an open platform for colleges of all types to connect with prospective students of all ages,” said L. Joseph Schmoke, founder and CEO, What’s Best for Me, Inc. “It’s all based on first-person data, so colleges can reach the right-match students based on what students want to achieve and in what environment they believe they will thrive.” is a proprietary platform, purpose-built to help colleges address their ever-present need for faster and smarter student recruitment. It’s based on a very simple premise: a better set of leads, accessible on demand.

“College Lead Exchange recognizes the value of purchasing quality leads that meet an institution’s demographic needs,” said Christina Shade, vice president of admissions, American National University, who has tested the platform. “The product is user friendly, flexible, cost effective, and should change the way institutions work in admissions.”

One of the many unique elements of the College Lead Exchange platform is that both sides of the marketplace are answering nearly identical, complementary questions; those two sets of first-party data translate to a transparent, frictionless connection.

“Schools tell the platform what their most-successful or needed prospects look like, while enrollees register with their goals and needs. Our proprietary engine weighs answers on both sides to optimize the connection, “said Barry Layne, chief operating and chief marketing officer, What’s Best for Me, Inc. “The future of student recruitment has arrived, one that allows higher- ed institutions to identify and acquire candidate profiles in an efficient manner.”

Registration on College Lead Exchange is free for institutions, with no subscription or contractual commitments. Profiles may be changed on demand by schools to allow them to focus on specific needs like filling new programs or addressing under-enrollment in specific areas of study.

ABOUT COLLEGE LEAD EXCHANGE: College Lead Exchange, based in Boca Raton, FL, is a WhatsBestforMe, Inc. ( company, as are student-facing; and, home of the Best Value Colleges Award program.

James A. Boyle
Boyle Public Affairs, LLC